El Aggar participation in Nexen Tire ‘2024 PURPLE SUMMIT KOREA

Location: Seoul, South Korea

Date: 14th to 19th April 2024

Release date: 15/5/2024

ElAggar’s participation in the 2024 PURPLE SUMMIT KOREA exemplifies the strong and persistent partnership between our company and NEXEN Tire. This long-lasting relationship since 2002 has allowed ElAggar to provide its customers in the Egyptian Market with NEXEN high-quality and wide range of tires. ElAggar was honored to be the only African attendee at the Summit, which was a hospitality event hosted by the leading global tire manufacturer. The event took place from April 14 to 19, 2024, in both Seoul and Busan, South Korea.

– The event featured 60 global partners and executives from all over the world, as well as NEXEN Tire representatives. Since 2016, NEXEN Tire has hosted the Purple Summit, an integrated hospitality and marketing program, that aims to foster and strengthen relationships while also increasing the company’s global market presence.

– Throughout the summit, attendees visited the company’s cutting-edge tire plant located in Changnyeong, as well as The NEXEN UniverCity, NEXEN Tire’s central R&D hub. Not only that, but the tire maker invited KLPGA players from the NEXEN-St. Nine Masters event to play golf with guests and tour Busan, Korea’s second largest city, and more.

– On the last day of the 2024 Purple Summit Korea, a gala dinner took place in the courtyard of The NEXEN UniverCity, where guests were able to learn more about the company’s visions as well as hear about its future business objectives.

– “We are thrilled that our partners took their time to visit and take part in the 2024 Purple Summit, which is being held for the first time in Korea,” said Travis Kang, Global CEO of NEXEN TIRE. “We plan to continue to grow our global partnerships with our partners and customers as well as offer support with better quality and service.”


NEXEN TIRE, founded in 1942, is a global tire manufacturer based in South Korea. NEXEN TIRE, one of the world’s fastest growing tire manufacturers, currently works with 150 countries and owns four manufacturing plants, two in Korea (Yangsan and Changnyeong) and one in Qingdao, China. In 2019, another plant in Žatec, Czech Republic, went into operation. NEXEN TIRE manufactures tires with advanced technology and design excellence for passenger cars, SUVs, and light trucks. NEXEN TIRE supplies original equipment tires to global automakers in a variety of countries around the world. For the first time among the various tire manufacturers in the world, the company achieved a grand slam of the world’s top four design awards in 2014.

Reference for the article: https://newsroom.nexentire.com/press-releases/nexen-tire-hosts–2024-purple-summit-korea-/s/c44e79c2-62c4-4251-8baa-353a1c39f8c3

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